Air cigarette °° ° °
First aid for the last puff.


Air cigarette °° ° ° is a playful accomplice to encourage smokers to kick the habit without giving up the pleasure. They are effective against smokable substance abuse of all kinds, especially nicotine addiction. The unique therapeutical effect is stimulated by the cigarettes ingredients: pure air and enjoyable motivation. Air cigarette °° ° ° a.k.a. pleasure puff ° campaign, is a wilful and deliberate public temptation, conceived for print and other media. It is winner of the Sappi ° Ideas that matter Award and was exhibited at the 4th International Ink Painting Biennial 2004 in Shenzhen, China. Join the experiment!


The editions
New York Single °
China Chic °
Barcelona Puff °
Long Life °
Strong Viennese °
Inspiration °
NEW ° Tokyo ideal °
Little theory
What smokers pinsh and scrape
Downloads
Links
Credits
contact
Buero Baustelle
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New York Single °
One for the road, 2001
The first air cigarette °° ° ° (1 cigarette) was created by the designer Elisabeth Kopf because of the strict anti-smoking regulations in the USA. It was an emergency cigarette for a three-day business trip as a jury member of the Art Directors Club in New York.
> try New York Single °
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China Chic °
The magazine cigarette, 2002
Twenty air cigarettes plus packet, conceived for the Chinese design magazine "Lighter".
> try China Chic °
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Barcelona Puff °
The poster cigarette, 2003
On the occasion of the nomination as emerging designer for the pan-european design conference Grafic Europe 2003 in Barcelona Elisabeth Kopf designed the poster cigarettes. With this set of air cigarettes she succeeded personally in kicking the habit.
> try Barcelona Puff ° Sagmeister
> try Barcelona Puff ° M/M Paris
> try Barcelona Puff ° Kopf
< Buero Baustelle
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Long Life °
Stroke of Luck, 2004
Handmade in Europe for China.
Installation of 5.000 air cigarettes, exhibited at the 4th International Ink Painting Biennial Shenzhen/China, Guan Shan Yue Museum of Art.
The image of the ink-picture corresponds to the idea of an ink painted line. A horizontal opening in the center of the picture contains little rolls of chinese paper (air cigarettes) which have been soaked in different blendings of black ink with one end and face the viewer at eye-level with its ink coloured end. The 5 meters long three-dimensional ink stroke displays the subtle scale of the ink: from the deepest black to total white.
> try Long Life °
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Strong Viennese ° Air Cigarette
The Daily Cigarette, 2004/05
Winner of the "Sappi ° Ideas that Matter" Award 2004.
The Strong Viennese ° pleasure-puff-campaign was conceived for newspaper and animated urban media. The Daily Cigarette was published in DER STANDARD on New Years Day 2005. The animation was shown on all screens of the Viennese subway media INFOSCREEN.
Sponsored by Sappi Europe SA Communications, supported by DER STANDARD, INFOSCREEN, Red Cross Austria, Liquid Frontiers, TypoDruckSares and Design Austira.
> try Strong Viennese ° burning desire
> try Strong Viennese ° my darling
> try Strong Viennese ° just in case
> Krisos airy savings book
> Earotic love
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Inspiration °
First European ° Air Cigarette, 2006
Inspiration ° was designed on the occasion of the Austrian EU-presidency in 2006. The package contains 25 air ° cigarettes, each labeled with the flag colours of one nation of the European Union. it also includes a booklet featuring significant posters and ads which were published by the major cigarette brands during the 20th century. The uncommented advertising reveals the suggestive psychological strategies of the tobacco industry. This a°c is not published yet.
> try Inspiration ° Austria
< Buero Baustelle
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Tokyo ideal °
Pornography of smoking, 2008
Have a glimpse into the paradise of passion, temptation, seduction, obsession, glamour, fire, poison, stimulation, phantasy ... and love.
Exhibition at Gallery ef Tokyo, April 25th - May 19th 2008
Ex Nihilo sound piece by Stefan Ellmer
Typhoon smoking live performance by Cherry Typhoon, April 24th 2008
Supported by Austrian Embassy/Cultural Forum
Tokyo ideal ° air cigarettes scouting trends in magazines and having fun with a whole cosmos of Japanese lifestyle, art, science, business, culture, sports, .... in fact the little rolls of paper become real intimate with the very best pages of the magazines.
Magazine installation
Tokyo ideal ° air cigarettes are cut directly into the magazines pages, a little band made of real gold holds each cigarette together.
Cherry Typhoon, inspirational artist of Typhoon Cigarettes °
live performance at gallery ef, Tokyo, April 24 2008
> Studio Voice magazine ° article
< Buero Baustelle
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Little theory of Air Cigarette °° ° °
Conclusions in progress, unprofessional but possible
by Eli K..
Adi U., highschool teacher in philosophy and psychology, once said "Don‘t smoke, girls, kiss boys instead!".
He was right, kissing is what girls and boys really want to do! But it‘s not easy to dare in that young age. Since cigarettes are strongly connected
to the illusion of freedom, independence, feeling grown-up and to the believe that cigarettes are sexy, smoking is a fatal temptation
especially for young people. But in real life smoking never gets rewarded with any kiss, instead it‘s a distraction from the sexual desire.
Why not return to the natural drives, inhale air deeply and try kissing!
Sigmund F., inventor of psychoanalysis, said "Civilization is successful sublimation of the libido".
Channelling energy from the sexual drives into non-sexual fields is the major condition for societies to achieve acceptable goals in economy,
science, art, technology and so on. Smoking is a mainstream phenomen of civilized cultures. Abusive smoking seems to indicate that sexual
energy is being channelled wrong: not into development and fulfillment but into illusion and addiction.
To achieve fulfillment take a deep breath and try sucking, try licking, try biting, try nibbling, try smelling, try sensing, try listening, try watching!
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What smokers pinsh and scrape


Price in € of 20 Marlboro cigarettes:
Ukraine: 0,62; Russia: 0,72; Belarus: 0,93; Latvia: 1,07; Serbia: 1,12; Albania: 1,18; Lithuania: 1,23; Macedonia: 1,36; Bosnia: 1,43; Poland: 1,43; Estonia: 1,60; Slowakia: 1,76; Czechia: 1,79; Croatia: 2,30; Hungary: 2,35; Portugal: 2,35; Spain: 2,56; Greece: 2,70; Luxembourg: 3,10; Austria: 3,40; Switzerland: 3,48; Italy: 3,50; Germany: 3,79; Belgium: 3,85; Netherlands: 3,90; Finland: 4,00; Denmark: 4,04; Sweden: 4,20; France: 5,00; Ireland: 6,25; Great Britain: 7,19; Norway: 7,79;
(source: Focus 34/2004) > Krisos airy savings book


Save for Refugee project Mr. Karlheinz Boehm
Save for Refugee project Mrs. Ute Bock
Save for Life without hospital
Save for Medical aid for non-insured people
Save for Medicins Sans Frontiers


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Downloads


> try New York Single °
> try China Chic °
> try Barcelona Puff ° Sagmeister
> try Barcelona Puff ° M/M Paris
> try Barcelona Puff ° Kopf
> try Long Life °
> try Starke Wiener ° my darling
> try Strong Viennese ° burning desire
> try Strong Viennese ° just in case
> try Inspiration ° Austria
> try Tokyo ideal ° coming soon


> Krisos airy savings book
> Earotic love
> Studio Voice Magazine


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Links


< Tobacco & Salt Museum Tokyo
< Wir muessen sie jung suechtig machen
< Schwarzbuch Zigarette
< Raucher denken anders
< Become an ex
< Cigarette comercials
< Strategy of cigarette advertising


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Credits and great thanks to all partners and supporters


Elisabeth Kopf, Baustelle ° idea, concept, design, production, project management
Suzy Kirsch ° psychology
Helga Aichmaier, Nina Reisinger ° design assistance
Lichtwitz ° web design
Gesine Grotrian-Steinweg m23 ° first aid illustrations
Cosima Reif ° earotic love
Marian Bantjes ° pixilluminations font
Kimi Lum ° translation
Kriso Leinfellner ° Airy savings book
Georg Mittermayr ° Strongest Viennese in the world
Keyvan Davani, Renate Burger ° advertising research
Stefan Ellmer ° Ex Nihilo sound piece
Cherry Typhoon ° burlesque performance

Executive support
Sabine Dreher, Peter Buechele, Luc Kopf, Kasimir Reimann, Izumi-san, Nicolai & Andrea Egger, Lichtwitz Design, Gerald Bachmayer, students of the University of Applied Arts Vienna

Executive partners
Sappi fine paper Europe, gallery ef, Liquid Frontiers, Red Cross Austria, TypoDruckSares

Media partners
DER STANDARD, Infoscreen, Lighter magazine, Design Austria Mitteilungen

© Elisabeth Kopf > Buero Baustelle
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